Identity crisis in the medicine cabinet.
I am not, you’ll be fascinated to learn, a brand loyalist when it comes to deodorant. I don’t have any unusual needs in that area, so I buy what’s on sale and doesn’t smell perfumey.
Just a few weeks back, I noticed that Degree was rather nicer than the others, in that it does not feel all pinchy going on. So that’s it, thought I, I am buying Degree from now on.
Wouldn’t you know, within minutes of my making this decision Degree went all gender-segregated. While I’m more sympathetic for the consternation this might cause my acquaintances who aren’t exactly straight down that M/F divide, even I as a clearly delineated woman have problems with this.
You know what Degree Men does? It protects men who takes risks. BAD ASS. If you are human-flying it up the side of a skyscraper and you lose your grip, Degree Men’s Action Fumes(TM) will suck you back to safety like a huge magnet. At some point in that story, I started making shit up, but it was a tiny bit later than one would hope.
At this point, I’m pretty stoked, as you can imagine. What will Degree Women protect me from? Maybe I can have another baby now without all that pesky hyperemesis and Restless Leg Syndrome and whatever that thing that made me itch until I wished I were dead was! Let’s take a look at Degree Women’s tagline – oh my!
Dare to Feel.
DARE. to FEEL.
Dare to feeeeeeeeeeeeeeel.
Yeah. Somewhat ironically, I’m not feelin’ it.
My simple, clear-cut consumer plan now contains a spanner in its works. Because it’s going to be embarrassing going to the drugstore and buying that. And yet – not pinchy.
So I did it the other day. I looked at the array of different Degree for Women varieties and yeah, they were just as sexist and eyeroll-inducing as you’d think. EXCEPT. There was one style that came in the girl-deodorant equivalent of a plain brown wrapper – pale-blue with the word “Women” on it in a discreet light gray. I bought it, naturally, but couldn’t help wondering if it hadn’t been the result of a meeting on how a lot of women were going to find this “Dare to Feel” thing embarrassing, offensive, or both – so let’s throw ‘em a bone. Is it worse if they KNOW they’re being condescending? I’m not sure.
The next day, I saw another deodorant in our bathroom from an angle I usually don’t, and learned this: “If you don’t know whether or not you have an iron, you are a Mitchum Man.”
I’m a Mitchum Man.
You know what this means, don’t you?
Had I seen this two days earlier, I could have been protected while I took risks.
Sometimes life’s just not fair.